LOGO DESIGN I

A few logos that have inspired me lately. Balanced, a little unexpected, and full of vibe.

Collage of a pelican badge logo for The Mariner’s Club, Charleston, with cutout hands holding a pencil and a glowing lightbulb

Logos. Logos. Logos. Quite literally brand recognition. Logos are fun because of how much psychology truly can go into designing them. So many great logos have a touch of hidden meaning, or a really cool element that was probably figured out by accident. I don't know how many times I've been designing a logo and didn't mean to do something, only for it to click better than I could have imagined and become the final product. It's magic.

I love a good, balanced logo. A touch of uniqueness. Or when you can just feel the vibe of the brand right off the bat. These are just a few that have given me inspiration lately. And if you want more, there’s a whole lot of graphic design inspiration over in Graphics Vol. 1. Enjoy.